After a thorough and collaborative planning stage, the Comox Valley Regional District (CVRD) is announcing the draft of its 10-Year Tourism Strategic Framework is now available for public review and feedback.
This document will guide the sustainable development of tourism in the Comox Valley for the next decade.
Since the launch of the tourism strategy planning process, Experience Comox Valley, the CVRD’s Tourism Service, has been working with 4EVER Strategies to engage with residents, businesses, community organizations, rights-holders and local government to collaboratively design a tourism strategy with actions that are aligned with community values, environmental sustainability, economic growth, and cultural preservation.
"Community participation has been the cornerstone of this strategic process," added David Rooper, Chair of the Comox Valley Tourism Advisory Committee. “It was very inspiring to see all the ideas, positive energy and shared values exchanged among a very passionate group of people. The feedback gathered throughout the initial phases has directly shaped this draft. Now is the critical moment for residents and businesses to review what has been proposed and offer their final thoughts. Your input will ensure this strategy is robust, reflective of our collective vision, and poised to create a dynamic future and weather future challenges.”
This draft strategic framework provides a clear roadmap for sustainable tourism development, balancing economic growth with environmental preservation and social well-being for the region. It addresses key areas such as destination management, sector growth, visitor experience, and community interest.
"We are incredibly proud of the collaborative effort that has gone into developing this robust 10-Year Tourism Strategy," said Will Cole-Hamilton, CVRD Board Chair. "This strategic framework reflects the diverse voices and aspirations of our community, aiming to ensure tourism in the Comox Valley continues to thrive responsibly. We now invite everyone to review the final draft and provide their invaluable input, ensuring it truly represents the future we envision for our region."
The CVRD and Experience Comox Valley are now asking for input and feedback from the community. This is an opportunity to have a final review of the document that will shape the future of tourism in the Comox Valley.
To review the final draft strategy visit: . Or visit the Comox Valley Visitor Centre and pick up a printed copy of the draft Tourism Strategy and provide feedback in person or via phone at 250-400-2882. A virtual open house will be on Sept. 4, from 6:00 to 7:00 p.m. to provide your feedback.
There will be future opportunities to do in person visits at one of three open houses. Dates and locations are to be confirmed and will be posted on the Engage Comox Valley website.
The public input period will be open from Aug. 5 to Sept. 8, 2025.