Dear editor,On behalf of the Comox Valley Airport Commission鈥檚 board of directors, I would like to thank our CEO Shirley de Silva and all of the airport鈥檚 employees, tenants and volunteers that contributed to making YQQ one of the most effective brands at the eighth annual REBRAND 100 Global Awards.We have been able to build and successfully implement a brand for our airport that is based upon an unwavering commitment to customer care.Each day I am amazed at the professional calibre of those individuals who work tirelessly to ensure the smooth operation of our airport. We are able to offer our passengers a truly personalized and unique experience, thanks to the positive attitude and dedication of all those who work in the terminal building. Our results are evident in the positive feedback we receive daily from our passengers.I would also like to extend my gratitude to those who provided their input into the airport鈥檚 new brand. It is not every day that a Vancouver Island-based business is recognized on a global scale.We believe this success goes back to the roots of our brand, which was developed from the contributions of 68 representatives from local governments, the military, community groups and our employees, volunteers, business partners, tenants and passengers.Our success is thanks to the collective voice of all these groups that took the time to engage in this process.Brad MintonEditor's note: Brad Minton is the chair of the Comox Valley Airport Commission.
